Once you’ve booked your space at an exhibition, the real work starts in planning your strategy. According to Marketing Esp 76 per cent of show attendees have a set agenda before they’ve even walked through the doors and you want to be included. (more…)
Exhibiting at a trade show requires a lot of planning and the allocation of precious finances. This is why it is so essential to ensure that you get things right first time and every time. It is not enough to simply turn up at a trade show, erect your stand and hope for the best, no matter how well attended that show may be or how skilful your exhibition stand design company are. To be a truly successful exhibitor, there are a number of factors to be taken into consideration.
Here are three simple tips which may help in achieving success on the trade show circuit.
1. Set Objectives
As with all business ventures, it is important to define your goals and objectives for each event at which you exhibit. Although it is the most common goal, not every event is always necessarily about making sales on the day itself. It could be that your company wants to utilise a certain trade show for building brand awareness or to introduce a brand new product or service to the market.
The objectives that you set during the planning stages of each event will ultimately determine the brief that you set your chosen exhibition stand design company.
2. Prepare Exhibition Staff
The people you choose to populate your exhibition stand are as vital to your success as the aesthetic appeal of the stand itself. After all, your chosen personnel will be acting as the face of your company, and first impressions really do matter.
Ideally, a training session should be held in advance of the trade event for all staff who will be in attendance. They should be fully aware of the objectives that have been set for the show, possess a comprehensive knowledge of the company and all related products and services and also be enthusiastic, people-oriented and professional.
3. Promote in Advance
Even though a well-attended trade show will present you with a sizeable captive audience, it is still important to promote your attendance as much as possible in advance. At larger events, it is easy to get lost amongst the array of competition, so it is vital that as many people as possible are aware of your presence before the day itself.
In addition to ensuring that your company is represented on the official exhibition website, advertise your upcoming attendance on your own site too. In these days of social media domination, nothing is better for making sure news spreads quickly than posting on sites such as Facebook and Twitter, so be sure to continually update your social media profiles. Creating a newsletter dedicated to the event and mailing it to your contacts is another excellent way of spreading the word about your upcoming exhibition schedule.
Of course, there are many other things to take into consideration when planning for your attendance at an exhibition. However, by following the three tips listed above, you will have laid the initial foundation stone for achieving exhibition success.
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