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Bring a summer vibe to your exhibition stand

If you’re exhibiting during the summer, bringing the flavour of the season to your exhibition stand can make it more appealing and garner more attention. Even if your product offering isn’t specific to summer, adding a few elements that are relevant to this time of year can make your stand seem fresh, current and eye-catching. […]

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Make your exhibition stand work by thinking like a consumer

When considering your exhibition stand design, there will inevitably be many facets to bring together. However, the key to creating a successful exhibition presence is to stand back and to think like a consumer (not only those you are trying to reach, but all consumers). By putting yourself in their shoes, you can begin to […]

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Why being friendly can be just as effective as any marketing product

It’s really very straightforward when you come to think of it, but many exhibitors forget that the staff on the ground are actually very influential on people passing by. This is why businesses should carefully consider who leads their exhibition stand, and find the right balance between staff with vast knowledge of their product or […]

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