While an experience can be described for people in great detail, this cannot compare with actually doing and seeing something for yourself. If it did, there would be no need to travel anywhere as reading someone’s report or looking at a few photos would be more than enough. Your products are a bit like that […]
If you’re exhibiting during the summer, bringing the flavour of the season to your exhibition stand can make it more appealing and garner more attention. Even if your product offering isn’t specific to summer, adding a few elements that are relevant to this time of year can make your stand seem fresh, current and eye-catching. […]
If you’re exhibiting at an event and want to ensure that the process is as environmentally friendly as possible, there are now numerous ways in which you can achieve this. Here’s how to make your exhibition stand design eco-friendly.
When considering your exhibition stand design, there will inevitably be many facets to bring together. However, the key to creating a successful exhibition presence is to stand back and to think like a consumer (not only those you are trying to reach, but all consumers). By putting yourself in their shoes, you can begin to […]
It’s really very straightforward when you come to think of it, but many exhibitors forget that the staff on the ground are actually very influential on people passing by. This is why businesses should carefully consider who leads their exhibition stand, and find the right balance between staff with vast knowledge of their product or […]
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]