Trade shows and exhibitions are an invaluable way of making contacts and demonstrating the value of your product to vital decision makers. It is therefore critical that your product is displayed in the best possible light, to accentuate its essential features and value in the market place. It may be that the product needs to […]
Businesses are already gearing up for this winter’s shows and events, and many bosses will be thinking about how they can make the most of their exhibition stands and entice customers and clients. If you’re amongst them, take a look at the potential on offer from the following four technologies. Interactive Screens Interactive screens, floors […]
These days, nobody needs to attend an exhibition in order to get information about a company or its products. All that information is already available on the internet or social media. Even major product launches are reported online as they happen. Yet people still flock to exhibitions. Why? These five reasons may well influence your […]
Business exhibitions can offer great exposure, engagement and marketing opportunities for organisations who plan ahead and make the most of them. From the moment that you decide to reserve a stand at an exhibition, however, you must put a plan in place to get the maximum out of your investment. This brief guide will get […]
Whilst marketing is an indispensable activity for companies, some small businesses simply can’t afford to spend money on expensive exhibition stands, not to mention the planning and time involved in preparing for an exhibition. There are ways, however, to run a successful exhibition stand without paying an arm and a leg for an exhibition stand […]
You might imagine that these days, trade exhibitions are becoming less popular since everyone now has internet access and can see products and suppliers on line. However, the reverse seems to be true.
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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