Whether you’re going it alone or bringing in a professional exhibition stand contractor, designing an amazing eye-catching stand relies on several different elements of design and branding. You need it to be warm, use the space well, be informative and, of course, come in within budget. But just how do you go about designing a […]
So you’ve signed on the dotted line with your exhibition stand contractor and your final design has gone to the printers. You’re absolutely certain that your exhibition stand design is engaging and effective, but are there any other ways to be sure of maximising leads at the event or conference itself?
Every business event requires a great exhibition stand, but how do you stand out from the crowd with a quality offer? The trick is to get your visual branding strategy right for your event stand and this means really pinning down the elements of a great stand.
Business exhibitions can offer great exposure, engagement and marketing opportunities for organisations who plan ahead and make the most of them. From the moment that you decide to reserve a stand at an exhibition, however, you must put a plan in place to get the maximum out of your investment. This brief guide will get […]
Trade shows and exhibitions are an invaluable way of making contacts and demonstrating the value of your product to vital decision makers. It is therefore critical that your product is displayed in the best possible light, to accentuate its essential features and value in the market place. It may be that the product needs to […]
These days, nobody needs to attend an exhibition in order to get information about a company or its products. All that information is already available on the internet or social media. Even major product launches are reported online as they happen. Yet people still flock to exhibitions. Why?
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]