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How to Plan a Successful Exhibition

The secret to a successful exhibition lies in the planning. Adhering to a detailed plan of action which covers all eventualities will stand you in very good stead on the day of the exhibition itself. Don’t be tempted to go with the flow and make it up as you go along, as you may be […]

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The Rise of the Millennial Exhibition Audience

With 2015 now well under way, one of the trends which may become increasingly relevant in the world of exhibitions is the rise of the group of people known as millennials. Catering to this generation could become a key factor in successful exhibiting as the year continues to progress. However, what is a millennial exactly? […]

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How to Ensure Success When Exhibiting Abroad

The beginning of the year is traditionally a time when the thoughts of most people turn to the question of where to take their holidays over the coming months. Before the Christmas festivities are even over, the countless advertisements on television, radio and in print for great deals on holidays abroad start in earnest. In […]

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Top 5 Ways to Increase Visitor Numbers at Your Exhibition Stand

Although there are many elements which have to come together to ensure a successful exhibition, perhaps the most accurate gauge of how well you performed is the number of people who actually come to visit your stand. After all, attracting potential new business is what exhibiting is all about. The more people who visit your […]

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The right exhibition stand for the right environment

As an exhibitor, it is highly likely that you will find yourself in a myriad of different environments over the course of a marketing year. The variety of events could mean you are under the roof of a vast exhibition hall one week and out in the bracing fresh air the next. All good exhibition […]

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How to Trade Successfully in the Great Outdoors

Even though the United Kingdom has never exactly been renowned for the reliability and pleasantness of its climate, there are still many occasions when you may need to set up an exhibition stand outdoors. Although your overall goals and main marketing message remain the same whether you are exhibiting indoors or outdoors, there are a […]

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