When planning for an exhibition, there are many different aspects to be taken into consideration. From arranging pre-event publicity and deciding on an overall marketing strategy for the day itself to the selection of appropriate staff to man your stand, all the details need to be ironed out to perfection. Of course, there is one […]
It may be an old adage, but it so often rings true: bigger is not always necessarily better. This can often be the case when it comes to exhibition stands, as many beautiful things come in small packages. While some exhibitors trade from smaller stands by choice, others are forced to adopt them because of […]
Exhibiting at a trade show can prove to be a highly lucrative experience for businesses. After all, exhibitions provide the perfect opportunity to increase awareness of your brand and put your business name right there in front of a captive audience of prospective clients.
Ensuring that your company puts on a successful exhibition at each and every trade show need not be a complicated process. Your product is shaping up to be a winner, and both you and your colleagues are raring to go. The only thing left to do now is to follow five simple steps to ensure […]
In this age of economic austerity, everyone is happy when they get something for nothing. No matter how small that something may be, whoever is on the receiving end is more than likely going to tell their colleagues, friends and family about it. As all of the very best market professionals know, word of mouth […]
As we have mentioned in previous posts, thorough planning is vital for a successful exhibition. Detailed master plans which include objectives, goals, staff briefs and exhibition stand design working agreements are a necessary requirement for enjoying a fruitful and profitable exhibition experience. However, even with the most intricately detailed plan in place, there is still always room […]
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]