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Category Archive: Social Media

How Social Media Trends Translate into Exhibition Stand Design

In many ways, the exhibition stand was the forerunner of a business’s social media presence – creating a physical place for potentially interested visitors to drop in to get to know more about a brand and its products. If we think back to the last generation of stands – at events such as the Ideal Home Exhibition – we can see how the process of evolution has mirrored that of social media. They were the MySpace of stands, but now it takes a lot more to grab our attention. But just how do you bring this social media influence into a physical stand? (more…)

Securing Exhibition Success; Before and After

According to Marketing Esp, 76 per cent of show attendees have a particular agenda in mind before they’ve arrived, so it’s imperative for your business that you are among their must-see exhibitors. (more…)

Tips for Live Social Media Success at Exhibitions

There can be little doubt that social media is the dominant force today as far as marketing is concerned. Its potential is almost limitless, offering as it does the widest audience that a business could wish for, in addition to plenty of opportunities for connecting with customers on a more personal basis. Social media platforms, such as Facebook and Twitter, are excellent tools for publicising upcoming appearances at trade show events and have now arguably surpassed email campaigns in terms of effectiveness. However, your use of social media should not stop when your exhibition stand designers have finished their work and you are all set to exhibit. Utilising social media live at the event itself can be highly lucrative if done effectively. (more…)

Using Social Media to Promote Your Exhibition Appearances

Social media is the 21st-century way of reaching out to a wide audience. From a marketing point of view, the likes of Twitter, Facebook, Pinterest and LinkedIn are an absolute dream. As a business, it is simply essential that you harness the power of social media to promote your products and services. When it comes to exhibitions, using social media to advertise your presence in the weeks leading up to the show is a must. While your exhibition stand designers take care of the visuals, you need to get busy marketing the event on your social media platforms. (more…)

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