It may be an old adage, but it so often rings true: bigger is not always necessarily better. This can often be the case when it comes to exhibition stands, as many beautiful things come in small packages. While some exhibitors trade from smaller stands by choice, others are forced to adopt them because of budgetary restrictions out of their control. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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