Every business event requires a great exhibition stand, but how do you stand out from the crowd with a quality offer? The trick is to get your visual branding strategy right for your event stand and this means really pinning down the elements of a great stand.
It’s no secret that successful exhibiting is based on capturing an audience’s attention, but this basic sentiment is simply not enough. Every company at every exhibition has the same ambitions, meaning that achieving this aim will almost always boil down to design. (more…)
A business expo can be a great opportunity to market your services or products and to reach a new audience directly and personally. However these events can be crowded, with many businesses vying for the attention of potential clients and customers. It can be hard to stand out from the competition and tap into the full potential of a business expo. The following steps can help you to take full advantage of the event and use it to really drive forward your business. (more…)
They say you don’t get a second chance to make a first impression; and that doesn’t just apply to individuals. Businesses are increasingly aware as to the need for adaptive and eye-catching marketing efforts and visual representation. If you’re a regular at exhibitions and events, this means that working on your brand’s aesthetic is an integral part of ensuring success. (more…)
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]