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Category Archive: Marketing

Exhibitions – past their sell-by date, or going strong?

Why are exhibitions still happening? Most organisations are doing their marketing digitally, and spending a great deal of time on arcane subjects like search engine optimisation to make sure that their website isn’t buried on page 27 of a Google search. Why on earth would they want to go to an exhibition, and get seen by a few thousand people when they could concentrate their efforts online and get seen by many more? (more…)

Three Ways to Attract People to Your Exhibition Stand

Exhibiting at trade shows and business expos can be a great way to drive new custom, but it is also a competitive environment. You will be head-to-head with a lot of other businesses, all trying to attract the attention of potential customers and clients. So it is important to stand out. (more…)

Building a partnership as well as an exhibition stand

Event management can be a tricky business, including stakeholders’ agendas, business objectives and the ever-ticking clock of tight time scales. Working in partnership with an experienced exhibition stand contractor can significantly ease your headaches, but how do you pick the right one? Here we outline some tips to make design and build the icing on the cake rather than the be all and end all…..

1) Briefing, briefing, briefing

It’s easier to work alongside your business if we’re invested in the strategy as much as the output. Work in collaboration with our exhibition stand designers and builders and we can ensure that the production process is as creative as it is seamless. Want a literal moon on a string? We can absolutely deliver but help us understand why, and we can add our expertise to your ideas.

2) Research your options

A symptom of the modern world is too much choice. When you’re considering your exhibition stand design options we recommend you review potential suppliers online. Their portfolio should be strong enough to give a good overview as to both their facilities and their equipment.

Ask yourself if you’re seeing the capabilities you might be looking for, with enough creative flair to add something to your briefs. And if they’ve worked for named brands all the better – you know you can trust them.

3) Face to face time

Nothing beats an initial meeting. This is the ‘chemistry test’ – credentials presentations may be important for confidence, but if you don’t leave with a clear idea as to how you would work together then maybe they’re not for you.

Ask detailed questions – what form will the creative presentation take? Will it include 3D renders or simply hand sketches? Will you see detailed budget breakdowns at this stage? How do they approach projects? The specifics will be unique to your project but this is the point to ask anything you think is ‘silly.’ You’d be amazed how often ‘silly’ turns out to be ‘pivotal’.

4) Be honest

The best way to ensure you deliver is to move forward with mutual honesty and strong communication. Keep your chosen supplier up to speed on any changes, we’re used to it! And we can often pull things out of the bag that you may not even have thought of.

5) Challenge constructively

It’s sometimes the case that clients may not love an initial design, or for a variety of reasons it may not fit with their brand objectives. This is easy to rectify if the personality fit is right and we are trusted to deliver. Remember, you should choose your supplier based upon the overall relationship and package offered, not simply on the basis of one good design.

We believe that exhibition stand design is a hugely exciting process, follow our handy tips, find the right partner and you should be on the road to stand success in no time.

Tips for Live Social Media Success at Exhibitions

There can be little doubt that social media is the dominant force today as far as marketing is concerned. Its potential is almost limitless, offering as it does the widest audience that a business could wish for, in addition to plenty of opportunities for connecting with customers on a more personal basis. Social media platforms, such as Facebook and Twitter, are excellent tools for publicising upcoming appearances at trade show events and have now arguably surpassed email campaigns in terms of effectiveness. However, your use of social media should not stop when your exhibition stand designers have finished their work and you are all set to exhibit. Utilising social media live at the event itself can be highly lucrative if done effectively. (more…)

The Power of the Promotional Giveaway

In this age of economic austerity, everyone is happy when they get something for nothing. No matter how small that something may be, whoever is on the receiving end is more than likely going to tell their colleagues, friends and family about it. As all of the very best market professionals know, word of mouth is one of the most effective forms of marketing. At the very least, it means that people are talking about your business. (more…)

Top 5 Ways to Increase Visitor Numbers at Your Exhibition Stand

Although there are many elements which have to come together to ensure a successful exhibition, perhaps the most accurate gauge of how well you performed is the number of people who actually come to visit your stand. After all, attracting potential new business is what exhibiting is all about. The more people who visit your stand, the better the prospects of winning new business, or at the very least raising awareness levels of just what your company is all about. (more…)

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