Make your exhibition stand work by thinking like a consumer
When considering your exhibition stand design, there will inevitably be many facets to bring together. However, the key to creating a successful exhibition presence is to stand back and to think like a consumer (not only those you are trying to reach, but all consumers). By putting yourself in their shoes, you can begin to understand what is most important to them and what could ultimately drive them in your direction as they attend the exhibition. (more…)
