According to Marketing Esp, 76 per cent of show attendees have a particular agenda in mind before they’ve arrived, so it’s imperative for your business that you are among their must-see exhibitors. (more…)
It’s no secret that successful exhibiting is based on capturing an audience’s attention, but this basic sentiment is simply not enough. Every company at every exhibition has the same ambitions, meaning that achieving this aim will almost always boil down to design. (more…)
Many people erroneously assume that all the hard work that goes into producing a successful exhibition is in the signing up and confirming of exhibitors. Although this is clearly a very important part of the process (after all, an exhibition with no exhibitors would be slightly unusual!), the success or failure of an exhibition hinges on more than just who is showcasing their wares. So aside from getting people through the door, what else should exhibition organisers consider to ensure that once in, both delegates and exhibitors have a positive and lucrative experience? (more…)
Why are exhibitions still happening? Most organisations are doing their marketing digitally, and spending a great deal of time on arcane subjects like search engine optimisation to make sure that their website isn’t buried on page 27 of a Google search. Why on earth would they want to go to an exhibition, and get seen by a few thousand people when they could concentrate their efforts online and get seen by many more? (more…)
Getting an exhibition stand custom designed and built by an exhibition stand contractor is a decision that many companies make, in a bid to stand out in what can be a highly competitive environment. (more…)
Sometimes it really can be difficult to decide which exhibitions or marketing events are right for your business – or indeed for a client. You may be looking for the events which will offer the best return on investment but choosing these is far from easy at times. The good news is that considering a few key factors can help you to whittle down the options and ultimately make the right choices. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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