So you’ve signed on the dotted line with your exhibition stand contractor and your final design has gone to the printers. You’re absolutely certain that your exhibition stand design is engaging and effective, but are there any other ways to be sure of maximising leads at the event or conference itself? (more…)
Businesses are already gearing up for this winter’s shows and events, and many bosses will be thinking about how they can make the most of their exhibition stands and entice customers and clients. If you’re amongst them, take a look at the potential on offer from the following four technologies.
Interactive screens, floors and walls can be a great way of engaging visitors, allowing them to learn about your business and products in an interactive way. It can also help your exhibition space to stand out from your competitors and tell prospective clients that you are tech-savvy and ahead of the pack.
Interactive screens can really bring your brand alive in a way that simple signs cannot, allowing visitors to engage with your app and do everything from viewing pictures to taking part in quizzes and live feeds.
These are still hugely under-used in exhibition stand design but can be a great way of providing interactive appeal to your offering. A savvy exhibition stand contractor will understand that these codes can cater for your audience’s requirement for quick access to information and can also be set up in order to drive traffic in the direction of your site.
Another major advantage of these QR codes is their added longevity compared to the likes of printed brochures. Digital information which has been saved on a phone isn’t susceptible to being thrown away or damaged like a paper or card brochure. It also makes it as easy as possible for people to access your information after their have left the event without their having to carry a brochure around all day.
Animated explainers, info-graphics and product demos can attract customers into your exhibition space rather than leaving them on the outside looking in. Your exhibition stand designer should always aim to make the best use of the space available without leaving visitors feeling excluded.
Video explainers and demos can save space whilst still summing up the key facts about your business and instantly capturing the attention of visitors. They can act as an ice-breaker, leaving prospective clients and customers wanting more and opening the door for further communication.
Powerful smartphone technology is increasingly making augmented reality a mainstream attraction in exhibition spaces. It is another impressive way to interact and engage with audiences, offering a rich and memorable user experience. It can be used to deliver key facts about your organisation as well as act as an appealing invitation for customers who might be lingering on the side-lines.
The options are endless but include the likes of augmented reality games which deliver on-site rewards in return for playing. These rewards can come in the form of discount codes, which are a perfect addition in an exhibition environment.
This works to encourage further interaction while enabling visitors to understand and learn about your company when engaging with your stand, your team and your brand.
These days, nobody needs to attend an exhibition in order to get information about a company or its products. All that information is already available on the internet or social media. Even major product launches are reported online as they happen. Yet people still flock to exhibitions. Why?
Online is a great place to get information about current products and some general guidelines about where a company is going. But talking to people in depth at an exhibition can give visitors a lot more insight, both about the industry in general and about specific companies. They can gather business intelligence that is genuinely useful and insightful and can give them an edge over their competitors. An informed view of where a product range is going can actually influence investment decisions at the customer’s company.
2. They Can Find Out What You’re Like
As stated, there is plenty of information online but far less insight. A potential client or customer may want to know what you’re like to deal with. Just by talking to your people on the stand, they can tell a great deal about your organisation’s culture and values. So you need to be careful about how your staff present themselves, not just in terms of what they wear but their general attitude.
If you staff the stand with full-on sales people, you may drive away clients who don’t like that kind of hard-edged approach. On the other hand, if the staff are too casual, a client interested primarily in price and efficiency may not be impressed. What really counts is to have good communicators available to talk to people.
3. People Can See Competing Products
Exhibitions are actually a time-efficient way for customers to see a full range of goods and services, including the ones that are your competition. And following on from the point above, they can also judge whether they would prefer to deal with you or with another business. So it’s worth employing an exhibition stand designer to make sure that your stand outdoes the competition.
4. They Can Have a Discreet Conversation
At first sight, it may seem that a large public exhibition is the last place anyone would attempt to be discreet. But actually having a quiet word with someone, and even having a site meeting away from the exhibition stand, can be a very discreet way of making delicate enquiries.
All social media and web presences are public. A conversation with one individual is not. So customers may choose to have a quiet conversation with one of your representatives about, say, a possible deal on pricing, rather than going through official channels. At the very least, they’ll get given the contact details of an actual person within the organisation that they can talk to.
5. Exhibitions Are Far Better Than They Used to Be
These days, everyone from the designer to the contractor is intent on providing an engaging immersive experience for the visitor. So guess what? Exhibitions are now a lot more fun than spending the day in the office.
If you’re exhibiting during the summer, bringing the flavour of the season to your exhibition stand can make it more appealing and garner more attention. Even if your product offering isn’t specific to summer, adding a few elements that are relevant to this time of year can make your stand seem fresh, current and eye-catching. Here are a few things to consider. (more…)
Wouldn’t it be nice to visit an exhibition stand filled with crystal balls, allowing you to predict everything from the next winning set of lottery numbers to what you’ll be earning in ten years’ time? (more…)
A striking exhibition stand design is obviously a must, but successful engagement has to start with attracting visitors to that stand, and keeping them there for long enough for you to trade the information that will, hopefully, be beneficial to both parties. (more…)
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]