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Category Archive: Exhibition Stand Technology

How to use technology in your next trade show stand

It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you.

After all, anyone can use a gimmick to attract people to a stand, but it needs to make sense with the design and brand. Hosting a competition to ‘win an iPad’ will come to nothing if they don’t have an interest in your product or service. But what if you could find something that would draw in the right people, with the right message, at the right time?

It’s about getting them engaged in your brand. So let’s talk technology.

Screens


We’re obsessed with them. Think ‘technology’ and you’ll likely picture a smart phone in your mind’s eye. Like it or not, screens are a huge part of everyday life. So when it comes to your trade show stand, it works well to incorporate something that everyone can identify with.

Transparent screens are being used more and more, allowing a large display of information in a way that doesn’t divide your space quite so much. LCD and OLED are the more popular options, offering high quality imagery and clarity. It may not be the only reason someone will come to your stand, but get your visuals right (and we’d be able to help you with that too) and you’ll certainly be on your way to capturing your visitors’ imaginations.

Take it a step further and make your screens interactive, and you have an opportunity to capture data (responsibly, we might add) that can be used in the sales process and invaluable when planning for your next show.

You don’t have to be flashy


Ever walked into a shop and felt at home? Retailers will sometimes opt to use a scent throughout the shop that helps them create an emotive response from their customers, and increase the likelihood that they will buy something.

Scent technology in exhibition stands

According to research, 50% of us will remember something we saw three months earlier, whilst 65% will remember something from a scent for up to 12 months. Use a scent-delivery system to recreate this response on a trade show stand and you’ll capture the imaginations of your more attentive visitors. And if you can make it relevant – for example the subtle smell of freshly cut grass for landscaping services – event better.

Create an experience


Whether or not it’s tangible, visitors to your stand will need to understand what’s on offer for them to come back wanting more. And what better way to do that than offering the next best thing: virtual reality.

Recreating a ‘real’ experience by way of digital simulation is the fastest growing trend. The use of special electronic equipment such as a headset or gloves with in-built sensors is one way that this technology can be experienced in a trade show environment and beyond. You’ll need to make sure that your visitors are safe, it’s important to carry out due diligence to gain their prior consent whether you’re opting for Google Cardboard or Oculus Rift. But once you have their interest, you’ll be able to demonstrate your offering in ‘real’ life.

There’s always the appealing rollercoaster simulation or latest AAA game out, but then if you can offer a virtual experience of your showroom, past-projects, interactive demo, you’ll be able to harness the emotional investment of your customers in a way that is memorable.

Virtual reality and exhibition stands

Psychologist and Nobel Prizewinner Daniel Kahneman states that there is a difference between the ‘experiencing self’ (your trade show visitor) and the ‘remembering self’ (the memory of that visitor’s experience) and the two can be very different as the latter relies on emotional influences. The aim of course being to make that memory as positive as possible, in order to positively influence their future decision to buy.

At the end of the day…

Making sure your exhibition team are on-message, and having a stellar follow up plan will remain the foundation for your exhibition, but it’s also important to keep up with the trends and hit that all important customer expectation, so that you can attract, engage and delight your visitors. Aspects like the technology discussed in this article are great for enhancing shell schemes as well as custom stands too. How you make it all work for you and your brand will be what sets you apart from the crowd.

It might take a little imagination, but it will be worth it to see those sales rolling in. If you’d like to discuss using technology at your next exhibition, don’t hesitate to speak to our team on 024 7636 8474.

We’ll get you seen.

Sources
www.exhibitoronline.com
www.exhibitionworld.co.uk
medical-case-reports.imedpub.com
www.psychologytoday.com

Four Technologies That Can Revitalise an Exhibition Stand This Season

Businesses are already gearing up for this winter’s shows and events, and many bosses will be thinking about how they can make the most of their exhibition stands and entice customers and clients. If you’re amongst them, take a look at the potential on offer from the following four technologies.

Interactive Screens

Interactive screens, floors and walls can be a great way of engaging visitors, allowing them to learn about your business and products in an interactive way. It can also help your exhibition space to stand out from your competitors and tell prospective clients that you are tech-savvy and ahead of the pack.

Interactive screens can really bring your brand alive in a way that simple signs cannot, allowing visitors to engage with your app and do everything from viewing pictures to taking part in quizzes and live feeds.

QR Codes

These are still hugely under-used in exhibition stand design but can be a great way of providing interactive appeal to your offering. A savvy exhibition stand contractor will understand that these codes can cater for your audience’s requirement for quick access to information and can also be set up in order to drive traffic in the direction of your site.

Another major advantage of these QR codes is their added longevity compared to the likes of printed brochures. Digital information which has been saved on a phone isn’t susceptible to being thrown away or damaged like a paper or card brochure. It also makes it as easy as possible for people to access your information after their have left the event without their having to carry a brochure around all day.

Video Explainers

Animated explainers, info-graphics and product demos can attract customers into your exhibition space rather than leaving them on the outside looking in. Your exhibition stand designer should always aim to make the best use of the space available without leaving visitors feeling excluded.

Video explainers and demos can save space whilst still summing up the key facts about your business and instantly capturing the attention of visitors. They can act as an ice-breaker, leaving prospective clients and customers wanting more and opening the door for further communication.

Augmented Reality

Powerful smartphone technology is increasingly making augmented reality a mainstream attraction in exhibition spaces. It is another impressive way to interact and engage with audiences, offering a rich and memorable user experience. It can be used to deliver key facts about your organisation as well as act as an appealing invitation for customers who might be lingering on the side-lines.

The options are endless but include the likes of augmented reality games which deliver on-site rewards in return for playing. These rewards can come in the form of discount codes, which are a perfect addition in an exhibition environment.

This works to encourage further interaction while enabling visitors to understand and learn about your company when engaging with your stand, your team and your brand.

Top trends in exhibition innovation

Like the businesses it seeks to showcase, exhibition stand design never stands still. Businesses need to make sure that their stands are as up-to-date as their products. Some companies drag the same old, tired-looking stand out year after year, and then wonder why they don’t get much footfall at their trade exhibition. (more…)

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