Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on just a few essential elements, an exhibition stand designer can transform your company’s brand and identity into a real destination for your chosen exhibition. (more…)
Did you know how important first impressions truly are? They are everything. You want to stand out at a trade show. In this article, we are going to go through five trade show tips on how to shine. We will go over the location, the attractiveness of your booth, if you’re approachable, informed hosts, and finally promotional gifts.
Are you ready to learn how to stand out at a trade show? Then keep reading! (more…)
Trade shows can often be difficult spaces for business owners to take advantage of the audience. There are lots of competitors and a lot of different amusements going on at the same time. Although there may be a lot of businesses, there is also a lot of potential customers and clients. (more…)
In many ways, the exhibition stand was the forerunner of a business’s social media presence – creating a physical place for potentially interested visitors to drop in to get to know more about a brand and its products. If we think back to the last generation of stands – at events such as the Ideal Home Exhibition – we can see how the process of evolution has mirrored that of social media. They were the MySpace of stands, but now it takes a lot more to grab our attention. But just how do you bring this social media influence into a physical stand? (more…)
Whether you’re going it alone or bringing in a professional exhibition stand contractor, designing an amazing eye-catching stand relies on several different elements of design and branding. You need it to be warm, use the space well, be informative and, of course, come in within budget. But just how do you go about designing a brilliant exhibition stand design? We’ve got a few hints lined up. (more…)
It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]