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Category Archive: Exhibition Stand Concepts

Exhibition Stand Concepts: Attract and Retain

Did you know that conference attendees typically decide whether or not to approach an exhibition stand in three seconds? That might make the average attendee sound impulsive, but that’s far from the truth. When visiting a conference, everyone knows time and energy are finite. We go to conferences to make contacts and discover new trends and ideas. And to get our attention, an exhibition stand needs to convince us very quickly that it is the place to be. So the question is: how does a stand bring in visitors and keep them there? (more…)

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