There is so much at stake when it comes to exhibition stand design. Getting it right is far from easy, and most companies will need the guidance of an expert to ensure they make the right impact. Even for those who already have an established brand image and some good ideas about what they would like for their exhibition space, there is usually a plethora of additional considerations to bear in mind. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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