For a successful presence at a trade show, exhibition stand design is of vital importance. It can be a challenge to create a stand that embodies your products, impresses clients and attracts new business, but with some focus this can definitely be achieved, to make the most of taking part in the trade event. (more…)
Most businesses spend years properly cultivating a true brand identity. Although the majority of brand concepts are born through countless hours of brain-storming sessions and the furious exchange of ideas, it could also be said that a true corporate identity does not fully take shape until it has had the chance to grow organically. Although it can take a considerable amount of time to cultivate a distinct brand image, it need only take a few seconds to destroy that image completely. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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