For a successful presence at a trade show, exhibition stand design is of vital importance. It can be a challenge to create a stand that embodies your products, impresses clients and attracts new business, but with some focus this can definitely be achieved, to make the most of taking part in the trade event. (more…)
Most businesses spend years properly cultivating a true brand identity. Although the majority of brand concepts are born through countless hours of brain-storming sessions and the furious exchange of ideas, it could also be said that a true corporate identity does not fully take shape until it has had the chance to grow organically. Although it can take a considerable amount of time to cultivate a distinct brand image, it need only take a few seconds to destroy that image completely. (more…)
Technology is a big conversation this year. If you're relying on your fingertips to give you an edge, make sure you… twitter.com/i/web/status/10956…
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Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
There’s no need to rent a big hall to create an exhibit that will be remembered. In fact, most companies partake in trade shows instead, and these feature much smaller booths. While this system makes getting seen more affordable, it also means that participants have to have outstanding displays in order to get noticed. Take […]
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