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Category Archive: Exhibition Stand Branding

How to make your exhibition stand a customer magnet

For a successful presence at a trade show, exhibition stand design is of vital importance. It can be a challenge to create a stand that embodies your products, impresses clients and attracts new business, but with some focus this can definitely be achieved, to make the most of taking part in the trade event. (more…)

The Importance of Remaining True to Your Brand

Most businesses spend years properly cultivating a true brand identity. Although the majority of brand concepts are born through countless hours of brain-storming sessions and the furious exchange of ideas, it could also be said that a true corporate identity does not fully take shape until it has had the chance to grow organically. Although it can take a considerable amount of time to cultivate a distinct brand image, it need only take a few seconds to destroy that image completely. (more…)

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