With summer now well under way here in the UK, there may be a few opportunities on the not-too-distant horizon for plying your trade outdoors. Although at first it may seem as if the only difference between exhibiting indoors and trading outdoors is the location, there are a number of other subtle differences which need to be taken into consideration. (more…)
As an exhibitor, it is highly likely that you will find yourself in a myriad of different environments over the course of a marketing year. The variety of events could mean you are under the roof of a vast exhibition hall one week and out in the bracing fresh air the next. All good exhibition stand designers will tell you that ensuring you have the right stand to suit the conditions is key to continued success. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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