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Category Archive: Custom Build Stands

Make Your Exhibition Stand Out: But Not as a Sore Thumb

We’ve all been there; the packed exhibition hall and the sea of heads and in front, to the side and all around us the exhibition stands. It can be somewhat overwhelming. Or underwhelming.

From a business perspective, the question is: how do we make our stand eye catching? But it’s important to remember, this isn’t a fairground, visitors are not here to win a stuffed toy. Most visitors to exhibitions have a goal, be it business or personal. As they scan the stands, they are looking for hints that a stand can help them reach that goal. So the aim of your stand is not to simply be ‘eye-catching’, but communicative too.

Know Your Target Audience

The first element of any good stand requires you to identify your specific target audience. In a specialised exhibition, you may think every passer-by falls into this category, but this is a sign that you need to delve deeper.

For example, your primary marketing goal at this exhibition could be to attract visitors who have never heard of your company or products before or it could be to add physical authority to an up-coming product launch.

Use the Space Well

Just like a stage performer, your stand needs to use all the space it is allocated to make its presence known. This is a common mistake made by many companies who don’t hire exhibition stand designers. They think a stand should end early to allow visitors space in which to approach. However, as your exhibition stand contractor knows, visitors need to be drawn into the exhibition to encourage them to linger.

The Writing Is On The Wall

The average visitor looks at a stand for 3 seconds before deciding whether or not to visit it. Bear this is mind when writing the text for your exhibition stand design. The first time a visitor will read it, will be once they are already inside.

A Picture Speaks a Thousand Words

In exhibition stand design, this is highly relevant. Images convey ideas and generate interest quickly. Once a visitor is within your stand, make sure that there are plenty of images for them to examine, to keep them interested until a host is available.

Lighting The Way

Lighting attracts, and can provide a way-finding route towards your stand. Lighting can create feelings of trust and anticipation.

Get the Material Right

Depending on your industry, the material used to construct your stand is highly relevant. A medical devices company can’t lay out their leaflets on a wooden table. Likewise an eco-initiative should probably avoid reams of moulded plastic.

We know, it’s a lot to take in. Exhibitions are big business and creating the right exhibition environment for your pitch is a serious undertaking which requires the expertise of several different professionals.

From designers, to project managers, to construction teams and their contractors, it’s a team effort from beginning to end. But get the right team and you’ll get the right stand.

Custom-Built or Shell Scheme? Which Is the Right Exhibition Stand for You?

When planning for an exhibition, there are many different aspects to be taken into consideration. From arranging pre-event publicity and deciding on an overall marketing strategy for the day itself to the selection of appropriate staff to man your stand, all the details need to be ironed out to perfection. Of course, there is one exhibit tool that absolutely no one can do without, and that is the exhibition stand itself. With no stand, there is no show.

With such a plethora of designs available, it can be quite a tricky process to decide on exactly the right exhibition stand to best represent your company and tell the story of your brand. Choosing the right exhibition stand contractor is the first step on the road to success, as they will be able to advise you on what type of stand will work best for your individual requirements.

There are two main types of stand in use today: custom-built stands and shell scheme packages. Your exhibition stand contractor will discuss your plans with you to establish a number of factors which will determine the type of stand you ultimately decide upon. The size of the budget at your disposal is one of the most crucial elements, but there are many other things to consider too, such as the size you require and whether the stand will be used on multiple occasions or just on a single occasion.

Custom-Built Stands

For bigger organisations with more substantial budgets at their disposal, custom-built stands are ideal for making a major impact at a trade show, particularly if the exhibition space is on the large side. As their name would suggest, custom-built stands can be designed to exact requirements, with virtually limitless possibilities in terms of shape, colour and furnishings.

Well-designed custom-built stands have the capability of creating that all-important wow factor, especially if they have been built around the story of the exhibitor’s individual brand.

Dental Directory (Dental Showcase)

Custom-Built Exhibition Stand for Dental Directory at the Dental Showcase

Shell Scheme Packages

This type of stand is accessible to a wider range of exhibitors due to the lower costs involved. A shell scheme package is also the option to go for if exhibition space is limited and your allocated plot is between two other stands.

Although there is perhaps a little less scope for variety of design with a shell scheme, a skilled exhibition stand contractor can still ensure that you and your company make a positive impact. With scope to incorporate lighting schemes, digital technology and tailored furnishings, shell scheme stands are an affordable alternative to their custom-built counterparts. They are also ideal for re-use at multiple events.

Protexin (WSAVA, Cape Town)

Shell Scheme Exhibition Stand for Protexin (WSAVA, Cape Town)

Whichever stand you decide upon, custom-built or shell scheme, it is important to remember the message you want to get across to your audience. Even the most stunning exhibition stand will ultimately count for nothing if the design is at loggerheads with your brand. Stay true to your image and your chances of success will be much greater.

Getting our teeth into stand build at the Excel Centre in London

This week, we’re really getting our teeth into stand build at the Excel Centre in London. 3 big jobs for us and we are all smiles. Yes, it’s Dental Showcase time, starting tomorrow for the UK’s biggest and best-attended dental exhibition in the UK. We’ve got clients coming from Dublin – SDI – as well as Essex-based Dental Directory and London-based Dentists’ Provident. We are beaming!

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