Whilst marketing is an indispensable activity for companies, some small businesses simply can’t afford to spend money on expensive exhibition stands, not to mention the planning and time involved in preparing for an exhibition. There are ways, however, to run a successful exhibition stand without paying an arm and a leg for an exhibition stand design. Take a look at some of these ideas: (more…)
Exhibiting at a trade show can prove to be a highly lucrative experience for businesses. After all, exhibitions provide the perfect opportunity to increase awareness of your brand and put your business name right there in front of a captive audience of prospective clients. (more…)
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It’s easy to see technology as a necessary element to exhibition stands these days, but you don’t need to overthink it to get it right. You can certainly make a statement using technology, or perhaps employ more subtle ways in which you can make it work for you. After all, anyone can use a gimmick […]
Exhibition stands need to accomplish many things, so knowing where to start can be tough. You need to be sure your stand strongly represents your brand, communicates the right message to existing and new customers, and most of all makes a return on your investment. It’s a huge list of demands, but by concentrating on […]
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