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Creative Trade Show Booth Ideas to Make You Stand Out

There’s no need to rent a big hall to create an exhibit that will be remembered. In fact, most companies partake in trade shows instead, and these feature much smaller booths.

While this system makes getting seen more affordable, it also means that participants have to have outstanding displays in order to get noticed.

Take a look at these creative trade show booth ideas that can’t help but catch people’s attention.

Use an Impressive Floor Mat
Your mat or carpeting should cover the entire surface area of the part of the floor associated with your booth – including behind your tables. It should also be custom-made and include an impressive picture, design, or another eye-attracting element.

Finally, its colour should match the overall look and feel that you want to associate with your brand.

Add Large Floor Displays
While the floor will do much to attract people’s initial attention, they’ll need to see more interesting things once they come closer.

Set up big custom displays behind the table that create an immersive effect. If the crowd will be calm, try setting up some smaller displays, too.

Don’t Forget Your Table Displays and Brochures
Even if your booth is absolutely dazzling, people won’t remember your phone number by memory alone.

Make sure you have some literature to hand out so that they can remind themselves of who you are, and most importantly, find your company’s name and contact number even months after the fact.

While it’s a good idea to have a few classy binders for potential high-dollar clients, your standard brochure should be a simple trifold full-colour glossy. This way, you can hand out plenty of them without breaking your budget.

Use a Sound System
If you rent a small booth area, you may think that you won’t need a sound system. After all, the audience will be just a few feet away!

In reality, however, you will almost always need at least some amplification for your spoken presentations. A trade show exhibit hall has too much-competing noise to be heard well without one.

Make Sure Your Staff Is Made Up Of People-Persons
At a trade show, your staff is the spark that gives your booth life. While knowledge of your product is important, as is being able to properly display how it functions, you also need staff members who can form connections with people.

They need to be friendly, and engaging, as well as knowledgeable. Not only that, but your staff needs to be able to keep that charm turned on all day, which is why it’s important to find people who thrive off of interaction and meeting new people, rather than those who are quickly drained by it.

Creative Trade Show Booth Ideas
When you are setting up your booth think of something that will draw attention to you and help you stand out from your neighbour’s booth, like balloons and streamers. These are cheap and simple but eye-catching and will reel the people in to see what you have to share.

Remember to always be kind, complimentary, informative and always present an organised and clean appearance.

We would love to answer any of your questions and help you get things going in the right direction. Contact us for more creative trade show booth ideas.

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