Getting the Most from Your Exhibition Stand Design
There is much more to exhibitions than simply being in the room. If you want to get the most from your stand, the right layout and location can make a huge difference to the success or failure of your company. Check out the tips below for getting it right.
1. Floor Plan
Once you have decided which exhibitions to take part in, ask for the floorplans from previous years. These will give you a good idea as to the different patterns which emerge in the space. For example, do certain industries group together? Are there recurring refreshment areas? You can use these to choose a location which will guarantee you a heavy footfall area – and a much better chance of having some of those fortuitous chance meetings we all love.
2. Island, Corner or Side Stand?
There are of course pros and cons to all of these stand types. Most exhibition areas are side stands, and this makes it easy to come up with a design which is easily replicable. The downside is that a side position can sometimes be a little less visible. If you are looking for a larger footfall, a corner or island stand could be the way to go. However, it is important to consider where the main entry point is to ensure the angle of any branding or stand features will be in the right place so that they can be easily seen by attendees coming in.
3. Neighbouring Stands
The companies exhibiting nearby can also have an effect upon your exhibition success or failure. For example, if you are close competitors, this can detract from the effectiveness of your stand. However, being close to an industry leader can attract interested attendees to your stand too. It can also work really well to exhibit near a stand which complements your products or services. Being able to refer customers to each other’s stands can be very beneficial.
4. Use of Space
For those businesses which have more than one area of expertise, allocating a space to each can often be very worthwhile. Whether that is by having multiple stands alongside each other or each division exhibiting in a different area within the exhibition hall, there are benefits to both. This has the effect of producing greater awareness of the overall brand, and it also increases the footfall to each stand.
5. Use an Exhibition Stand Contractor for Even More Creativity
Consider the dimensions and features of your exhibition stand. You will have position, power, floor space and height to consider. Once you have these in mind, use them to inspire your creativity rather than limit it. Enlisting the help of professional exhibition stand designer can take a good idea to the next level. There are so many ways you can use your exhibition stand to really get your company’s brand out there. Rather than looking for the negatives, use the positives of the space to come up with something extra-special and truly unique. You are looking to create the wow factor. In the end, the key is planning. The more organised you are, the greater the success you are likely to achieve.