Choosing the Right Designers for Your Exhibition Stand
There is so much at stake when it comes to exhibition stand design. Getting it right is far from easy, and most companies will need the guidance of an expert to ensure they make the right impact. Even for those who already have an established brand image and some good ideas about what they would like for their exhibition space, there is usually a plethora of additional considerations to bear in mind.
There are few things worse for a business than a poorly designed or badly finished exhibition stand. Getting it wrong could permanently ruin a company’s reputation and may have a significant impact on the long-term success of the organisation. Responsibility for the final look of the space will be down to the stand contractors, so it is important to choose an exhibition stand contractor who is good at what they do. An exhibition stand will provide the first impression for many potential customers and clients, and the wrong image will rub off on your products and services. If your stand looks chaotic and unfinished, what does that say about the type of business being run and how that might affect the products and services on offer? Maybe we shouldn’t judge so quickly, but the fact is that we all do.
A good-quality build and design for an exhibition stand will go a long way towards promoting a company. It will showcase the brand and the products and services that it stands for. Good-quality exhibition spaces, which are welcoming, informative and comfortable, send many messages to potential clients – not least that the organisation being promoted is proud, organised and trustworthy. It says they mean business and can deliver.
So it is imperative that a professional team is employed to undertake the complex and difficult task of designing and building an exhibition stand. The best stand design company has a lot of experience within the industry, are able to work with their clients towards achieving their long- and short-term goals and will have a very good idea about what is and isn’t achievable from the start. They will have worked out long ago which strategies work and which don’t – a difficult task for one company on their own, especially if they are just starting out. Rather than reinventing the wheel, organisations should draw upon the rich knowledge and experience stand designers can offer.
In the first instance, look for an exhibition stand designer who is friendly, open and approachable. They should be willing to listen to your ideas and what you would ideally prefer for your exhibition space. Before they start, they should also:
- Have a good understanding of what your company is, its ethos and the kind of brand messages you want to be sending out
- Have a strong awareness of budget and be able to stay within this without adding hidden extras
- Be able to provide examples of previous design work
- Have the means to work with a range of materials, depending upon your needs
- Be confident and able to see your project through from conception to completion