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Stand out from the crowd: find your ideal exhibition companion

Industry exhibitions can be an ideal way to enhance your business and increase B2B opportunities. But how can you get the most out of your time there, and what should you do to entice prospective clients?

Statistics show that 88% of exhibition visitors are personally involved in the purchase of products they see and for 30% of visitors, communicating with a sales rep is a first for them. Just these two statistics alone illustrate just how important first impressions are.

The very best first impression is achieved through an exhibition stand. The environment in which you will be exhibiting is important to keep in mind, along with what elements of your business you will be showing, and how much space they will require.

Best for business

Making sure you have the best exhibition stand design for your business is imperative when it comes to exhibition preparation. But where do you start in terms of the stand’s design and style, staffing the stand, and deciding what you will be exhibiting?

Firstly, you may wish to find a company to build the stand, another to erect it and deal with last minute issues, a separate one to employ staff, and one more to plan the promotions you will use. Alternatively, you could take away all of the stress involved in dealing with multiple companies and employ just one exhibition stand contractor, who can do all of that for you.

Once you have found the right contractor, the first thing to determine is your budget. You will have probably already paid for your pitch, but for those who haven’t nabbed a prime position, the right exhibition stand will go a long way in helping to attract your audience.

The right design

Finding the right exhibition stand designer will be crucial to achieve the most from your stand. Your contractor will take into account your objectives and then provide you with a powerful and eye-catching stand, that will help attract prospective clients and pull them in.

Whether it is a custom-build or a shell scheme package, an exhibition stand designer will be with you from concept to build, and beyond. They will manage everything stand-related, including backdrop designs, fixtures and fittings, and any last minute issues.

Visual attraction

Six months before an exhibition is the perfect time to plan, and together with your designer you should set realistic goals and requirements. Choose a unique and bold design that complements your brand, maximising its effectiveness visually, to draw in a crowd.

Create an exhibition schedule, detailing all of the things that you plan to use to promote your business, whether this is data collecting, competitions or demonstrations. It is important to plan, plan, plan.

Creating an exhibition stand that is welcoming, as well as visually pleasing, is a task in itself. However, providing little extras such as refreshments, small promotional gifts, and an accessible area for all, will go a long way in making your exhibition stand the perfect companion for your business.


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