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Outdoor Exhibitions in the Great British Summer

With summer now well under way here in the UK, there may be a few opportunities on the not-too-distant horizon for plying your trade outdoors. Although at first it may seem as if the only difference between exhibiting indoors and trading outdoors is the location, there are a number of other subtle differences which need to be taken into consideration.

Gauging the Mood of Your Audience

As anyone who has lived in the United Kingdom for even a short period of time will be aware, the weather can be decidedly fickle. Even during the height of summer, there is no guarantee that fine conditions are going to prevail. This general feeling of uncertainty can have a marked effect on the mood of attendees. A good exhibitor needs to assess that mood quickly and be prepared for all eventualities.

If conditions are windy and the temperature is decidedly cool, then there is a strong possibility that visitors to your stand are not going to want to stay still for a prolonged length of time. They certainly will not want to hang round and chat. As such, you need to ensure you get your main message across in as short a time as possible. A good exhibition stand contractor will be able to make sure your brand message is displayed prominently on your stand in the most impactful way possible in order to assist you in this task.

Blue skies and a glorious sun can have a remarkably uplifting effect on a person’s mood and overall demeanour. Although this can make the job of an exhibitor a lot easier, if the temperature rises too high, it can lead to people becoming hot and uncomfortable. This is even more apparent if the event is a busy one, attracting sizeable crowds. Make your exhibition stand a haven from the heat by installing cool-air fans and offering visitors a free cold drink.

Equipping Your Stand

Of course, the fickle British weather means that you need to be prepared for all eventualities when it comes to the design of your stand. Some exhibitors simply reuse their indoor stand and transplant it outside, but this is not always advisable. A separate stand specifically for outdoor use is a far safer bet.

Your chosen exhibition stand design company should ensure that your outdoor stand is fully weatherproof. Rain is always a possibility, so a roof is often a good idea, even if it is just a temporary one. Providing shelter from sudden downpours could work in your favour as attendees rush to your stand to escape the rain. Once they are there, you then have a captive audience on which to work your magic. In case of strong winds, your outdoor stand should also be equipped with sturdy weights to eliminate the possibility of it blowing away into the distance.

As with most things when it comes to the British summertime weather, be prepared for all eventualities when exhibiting outdoors.


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