Custom-Built or Shell Scheme? Which Is the Right Exhibition Stand for You?
When planning for an exhibition, there are many different aspects to be taken into consideration. From arranging pre-event publicity and deciding on an overall marketing strategy for the day itself to the selection of appropriate staff to man your stand, all the details need to be ironed out to perfection. Of course, there is one exhibit tool that absolutely no one can do without, and that is the exhibition stand itself. With no stand, there is no show.
With such a plethora of designs available, it can be quite a tricky process to decide on exactly the right exhibition stand to best represent your company and tell the story of your brand. Choosing the right exhibition stand contractor is the first step on the road to success, as they will be able to advise you on what type of stand will work best for your individual requirements.
There are two main types of stand in use today: custom-built stands and shell scheme packages. Your exhibition stand contractor will discuss your plans with you to establish a number of factors which will determine the type of stand you ultimately decide upon. The size of the budget at your disposal is one of the most crucial elements, but there are many other things to consider too, such as the size you require and whether the stand will be used on multiple occasions or just on a single occasion.
For bigger organisations with more substantial budgets at their disposal, custom-built stands are ideal for making a major impact at a trade show, particularly if the exhibition space is on the large side. As their name would suggest, custom-built stands can be designed to exact requirements, with virtually limitless possibilities in terms of shape, colour and furnishings.
Well-designed custom-built stands have the capability of creating that all-important wow factor, especially if they have been built around the story of the exhibitor’s individual brand.
Shell Scheme Packages
This type of stand is accessible to a wider range of exhibitors due to the lower costs involved. A shell scheme package is also the option to go for if exhibition space is limited and your allocated plot is between two other stands.
Although there is perhaps a little less scope for variety of design with a shell scheme, a skilled exhibition stand contractor can still ensure that you and your company make a positive impact. With scope to incorporate lighting schemes, digital technology and tailored furnishings, shell scheme stands are an affordable alternative to their custom-built counterparts. They are also ideal for re-use at multiple events.
Whichever stand you decide upon, custom-built or shell scheme, it is important to remember the message you want to get across to your audience. Even the most stunning exhibition stand will ultimately count for nothing if the design is at loggerheads with your brand. Stay true to your image and your chances of success will be much greater.