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5 Simple Steps to Having a Great Exhibition Stand

Ensuring that your company puts on a successful exhibition at each and every trade show need not be a complicated process. Your product is shaping up to be a winner, and both you and your colleagues are raring to go. The only thing left to do now is to follow five simple steps to ensure that your exhibition stand attracts the attention of everyone who attends the show.

1. Less Is More

In terms of exhibition stand design, the adage ‘less is more’ is very appropriate. Often an open space can prove to be far more effective than a cluttered stand filled with unnecessary furniture or graphical displays. A larger open space is more inviting and comfortable for visitors and is far more likely to entice people to take a closer look. Your stand can still look spectacular even with a design that is fairly simple.

2. Never Assume

You should never automatically assume that all attendees at an exhibition will be aware of your brand and company values. Your stand needs to reflect your brand image as closely as possible and be clear in defining your company values and philosophies. Make sure the messaging on your graphics is clear, concise and straight to the point. You may only have a short time in which to grab the attention of a potential customer, so make the most of it.

3. Stay Up to Date

Digital technology is not just the future; it is very much the present. The majority of the very best exhibition stands now incorporate some form of digital hardware, usually in the form of touchscreen tablets. Many exhibition attendees now expect access to this kind of technology as standard and may view stands that do not provide it as being out of touch and old-fashioned.

The addition of such technology also means that you can dispense with the majority of hard-copy literature and most of that time-consuming paperwork.

4. Make Your Presence Known

Even with a stunning exhibition stand design drawing admiring glances from the crowds, it is still advisable to make as many people as possible aware of your attendance at the show in advance. Send out an email to your existing client base, informing them of exactly where they can find you in the exhibition hall. On the day itself, update your Facebook and Twitter status regularly and think of offering an incentive for people to visit your stand.

5. Keep Smiling

An exhibition stand is not just composed of inanimate objects. The people who populate your stand are very much part of the overall experience. It is amazing how many people can be put off visiting a stand simply because of the staff who are working on it. Keep smiling throughout the day, and ensure that every single person who visits your stand is treated with respect, enthusiasm and a welcome manner. First impressions really do count, so make sure the impressions you make have a positive impact.


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