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Top 5 Ways to Increase Visitor Numbers at Your Exhibition Stand

Although there are many elements which have to come together to ensure a successful exhibition, perhaps the most accurate gauge of how well you performed is the number of people who actually come to visit your stand. After all, attracting potential new business is what exhibiting is all about. The more people who visit your stand, the better the prospects of winning new business, or at the very least raising awareness levels of just what your company is all about.
With this in mind, what steps can you take to increase visitor numbers during your exhibition? Here are five simple tips which will hopefully get the crowds coming to your stand.

1. Ensure Your Stand Is Distinctive and Unique

This is where your chosen exhibition stand contractor will really earn their keep. It is important that your stand does not simply merge into the background and become indistinguishable from every other exhibitor in attendance. When the competition for business is fierce, you need to stand out from the rest. Work closely with your exhibition stand contractor to ensure that your stand is both aesthetically striking and easy on the eye. Remember to remain true to your brand image and company philosophy too.

2. Choose Your Location Wisely

You might have the best-looking stand at the entire show, but if you are positioned in the wrong location, all of your efforts could count for nothing. Areas of high footfall are always in great demand, so make your pitch for a location as early as possible. Obviously, the most sought-after locations will come at a premium, so ensure you have a budget in place beforehand. If the most desirable location is beyond your budget, then at least try to avoid being positioned at the entrance or the exit, as these are often the worst places to be.

3. Advertise Your Presence in Advance

By alerting both existing and potential new customers to your attendance at an exhibition, you will greatly enhance your chances of those same people actually seeking you out on the day. Throw in some kind of incentive to visit your stand, such as discount vouchers or exclusive invitations to a private demonstration, and you may well hit the jackpot. Social media sites, such as Facebook and Twitter, are the perfect platforms on which to increase awareness of your attendance.

4. Take Advantage of Social Media

Social media is the modern-day marketer’s dream. Not only can you utilise social media platforms to advertise your attendance at an exhibition in advance, but they are also very effective for keeping your customers up to date on your activities during the day itself. Run regular promotions throughout the day on Twitter and Facebook to keep the visits to your stand flowing.

5. Make Your Stand Interactive

There is nothing quite like a smart piece of technology to engage people’s interest. If your budget will allow, employ innovative touch-screen technology on your stand in order to drive your product messages home in a fun and entertaining way.


Designers
, builders, contractors and consultants for exhibition stands and commercial interiors. EXD Ltd is the only partner you need to help plan your project.

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