Many people erroneously assume that all the hard work that goes into producing a successful exhibition is in the signing up and confirming of exhibitors. Although this is clearly a very important part of the process (after all, an exhibition with no exhibitors would be slightly unusual!), the success or failure of an exhibition hinges on more than just who is showcasing their wares. So aside from getting people through the door, what else should exhibition organisers consider to ensure that once in, both delegates and exhibitors have a positive and lucrative experience? (more…)
Why are exhibitions still happening? Most organisations are doing their marketing digitally, and spending a great deal of time on arcane subjects like search engine optimisation to make sure that their website isn’t buried on page 27 of a Google search. Why on earth would they want to go to an exhibition, and get seen by a few thousand people when they could concentrate their efforts online and get seen by many more? (more…)
Industry exhibitions can be an ideal way to enhance your business and increase B2B opportunities. But how can you get the most out of your time there, and what should you do to entice prospective clients? (more…)
Getting an exhibition stand custom designed and built by an exhibition stand contractor is a decision that many companies make, in a bid to stand out in what can be a highly competitive environment. (more…)
Exhibiting at trade shows and business expos can be a great way to drive new custom, but it is also a competitive environment. You will be head-to-head with a lot of other businesses, all trying to attract the attention of potential customers and clients. So it is important to stand out. (more…)
A business expo can be a great opportunity to market your services or products and to reach a new audience directly and personally. However these events can be crowded, with many businesses vying for the attention of potential clients and customers. It can be hard to stand out from the competition and tap into the full potential of a business expo. The following steps can help you to take full advantage of the event and use it to really drive forward your business. (more…)
So you’ve signed on the dotted line with your exhibition stand contractor and your final design has gone to the printers. You’re absolutely certain that your exhibition stand design is engaging and effective, but are there any other ways to be sure of maximising leads at the event or conference itself?
Every business event requires a great exhibition stand, but how do you stand out from the crowd with a quality offer? The trick is to get your visual branding strategy right for your event stand and this means really pinning down the elements of a great stand.