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Category Archive: Exhibition Stand Marketing

Securing Exhibition Success; Before and After

According to Marketing Esp, 76 per cent of show attendees have a particular agenda in mind before they’ve arrived, so it’s imperative for your business that you are among their must-see exhibitors. (more…)

Places and spaces: How to create a positive experience for your exhibition visitors

Many people erroneously assume that all the hard work that goes into producing a successful exhibition is in the signing up and confirming of exhibitors. Although this is clearly a very important part of the process (after all, an exhibition with no exhibitors would be slightly unusual!), the success or failure of an exhibition hinges on more than just who is showcasing their wares. So aside from getting people through the door, what else should exhibition organisers consider to ensure that once in, both delegates and exhibitors have a positive and lucrative experience? (more…)

Three Ways to Attract People to Your Exhibition Stand

Exhibiting at trade shows and business expos can be a great way to drive new custom, but it is also a competitive environment. You will be head-to-head with a lot of other businesses, all trying to attract the attention of potential customers and clients. So it is important to stand out. (more…)

Exhibition fatigue – is your stand causing it?

There are few more tiring business activities than attending exhibitions. From the moment you step into the hall, you’re bombarded by noise and crowds. Some stands are mobbed, and you need to wait if you want to talk to someone. Others have a visitor shortage, and you slink by, hoping the salesperson doesn’t catch your eye. The overwhelming impression for visitors is the visual noise – screaming logos, shouty colours, large letters, big statements – everything overblown and overstated to grab your attention. (more…)

Tips for Live Social Media Success at Exhibitions

There can be little doubt that social media is the dominant force today as far as marketing is concerned. Its potential is almost limitless, offering as it does the widest audience that a business could wish for, in addition to plenty of opportunities for connecting with customers on a more personal basis. Social media platforms, such as Facebook and Twitter, are excellent tools for publicising upcoming appearances at trade show events and have now arguably surpassed email campaigns in terms of effectiveness. However, your use of social media should not stop when your exhibition stand designers have finished their work and you are all set to exhibit. Utilising social media live at the event itself can be highly lucrative if done effectively. (more…)

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